Pixel Perfection: How DFW Creative Revolutionized Formica's Showroom Launch in Singapore!
Client:
Formica's Showroom Launch
Services:
Marketing Video, Product Video
In the bustling streets of Singapore, where design dreams come to life, there's a brand that's making waves – Formica Group. But what's the story behind their sensational showroom debut? Buckle up and get ready for an inside look at the marketing magic that had everyone talking!
Our mission? To orchestrate the grand debut of Formica's new showroom, a haven of creativity and innovation. But this wasn't just about showcasing sleek surfaces; it was about making a statement, leaving a mark, and redefining what it means to be at the forefront of design.
The road ahead was paved with challenges. Dates shifted like sand, timelines tightened, and budgets demanded every penny be accounted for. Yet, in the face of adversity, we thrived. We embraced the chaos, adapted to the changes, and emerged stronger than ever before.
With our sleeves rolled up and our creative juices flowing, we embarked on a journey like no other. We dreamed big, aiming not just to meet expectations but to surpass them. And so, our strategy took shape – a fusion of innovation, celebrity allure, and heartfelt gestures.
Enter the Cup That Cares campaign – our beacon of hope in troubled times. As the world grappled with a pandemic, we knew we had to do more than just launch a showroom. We had to show that Formica cared – about its customers, its community, and the world at large. And so, we enlisted the help of local celebrities, KOLs, and everyday heroes to spread messages of love and gratitude to frontline workers.
In the bustling streets of Singapore, where design dreams come to life, there's a brand that's making waves – Formica Group. But what's the story behind their sensational showroom debut? Buckle up and get ready for an inside look at the marketing magic that had everyone talking!
The Formica Singapore Showroom Opening was a game-changer in the industry, marking the debut of Singapore's first interactive 3D virtual showroom. With 587 out of 684 registered attendees joining the virtual event, achieving an impressive 86% turnout rate, it was clear that the innovative concept had struck a chord. Seamlessly executed according to the event script, the virtual showroom mirrored its real life counterpart, offering guests an immersive experience like never before.
This groundbreaking success sets a new standard for virtual events, showcasing the power of innovation and creativity in captivating audiences and shaping the future of the industry.
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Throughout December to February, we have been striving to pursue our goals for Formica Singapore. Analyzing strategies and reinventing tactics as we also move forward with our established plans. In total, we received showroom visits from 6 media companies. We managed to secure coverage plans from 5 media companies who have released an article about Formica Singapore. We have also sent 8 PR kits to media companies that we have been in touch with. CupThatCares has managed to deliver its purpose. In total, we have managed to send a total of 762 cups from December 2021 to February 2022 to 4 vaccination centers. As for the submitted messages, the total we have 53 messages, comprising: 27 from the public; 12 from the KOLS; and 14 from Formica internal.
Estimated Outreach: 770K Reaches
And when the dust settled and the numbers rolled in, we knew we had achieved something truly remarkable. Media coverage soared, PR kits found their way into the right hands, and the Cup That Cares campaign touched hearts far and wide. Formica's showroom wasn't just a space; it was a symbol of progress, innovation, and compassion.
As we reflect on our journey, we can't help but feel a sense of pride. Pride in our team, our partners, and most importantly, in Formica – a brand that dared to dream, dared to innovate, and dared to make a difference.