How We Made The ‘Unthinkable’ Happened! A Journey of Shiseido Ultimune III Launch
Client:
Client:
Shieseido Ultimune III Launch
Shieseido Ultimune III Launch
Services:
Services:
Event Management, Metaverse
Event Management, Metaverse
How We Made The ‘Unthinkable’ Happened! A Journey of Shiseido Ultimune III Launch
In the fast-paced world of beauty, standing out can be a challenge, especially when you're introducing an upgraded version of a beloved product. But that's exactly what we set out to do with the launch of Shiseido Ultimune 3.0 in Singapore. Our objectives were clear: drive awareness, redefine Shiseido's image, and recruit new members to the Ultimune tribe.
Our journey wasn't without its hurdles. Shiseido was perceived as catering primarily to an older demographic, and the market was saturated with new beauty brands vying for attention. To combat this, we needed to reposition the brand as more relevant and engaging to a younger audience while working within a cost-effective budget.
We rolled up our sleeves and got creative. First up, we organized a stunning photoshoot to capture the essence of Ultimune 3.0. The visuals needed to be captivating, relatable, and iconic – a reflection of the product's innovative Lifeblood Technology.
In the fast-paced world of beauty, standing out can be a challenge, especially when you're introducing an upgraded version of a beloved product. But that's exactly what we set out to do with the launch of Shiseido Ultimune 3.0 in Singapore. Our objectives were clear: drive awareness, redefine Shiseido's image, and recruit new members to the Ultimune tribe.
Our journey wasn't without its hurdles. Shiseido was perceived as catering primarily to an older demographic, and the market was saturated with new beauty brands vying for attention. To combat this, we needed to reposition the brand as more relevant and engaging to a younger audience while working within a cost-effective budget.
We rolled up our sleeves and got creative. First up, we organized a stunning photoshoot to capture the essence of Ultimune 3.0. The visuals needed to be captivating, relatable, and iconic – a reflection of the product's innovative Lifeblood Technology.
In the fast-paced world of beauty, standing out can be a challenge, especially when you're introducing an upgraded version of a beloved product. But that's exactly what we set out to do with the launch of Shiseido Ultimune 3.0 in Singapore. Our objectives were clear: drive awareness, redefine Shiseido's image, and recruit new members to the Ultimune tribe.
Our journey wasn't without its hurdles. Shiseido was perceived as catering primarily to an older demographic, and the market was saturated with new beauty brands vying for attention. To combat this, we needed to reposition the brand as more relevant and engaging to a younger audience while working within a cost-effective budget.
We rolled up our sleeves and got creative. First up, we organized a stunning photoshoot to capture the essence of Ultimune 3.0. The visuals needed to be captivating, relatable, and iconic – a reflection of the product's innovative Lifeblood Technology.
But we didn't stop there. We dove headfirst into social media engagement, leveraging the power of influencers and celebrities to generate buzz around the campaign. With their help, we sparked conversations, piqued curiosity, and generated excitement among our target audience.
The numbers don't lie, honey! With 52 IG posts, 504 IG stories, and a buzz that could rival a beehive, our Ultimune 3.0 campaign was a smashing success. We not only caught the eye of our target audience but also positioned Shiseido as the trailblazers in the digital beauty space.
But we didn't stop there. We dove headfirst into social media engagement, leveraging the power of influencers and celebrities to generate buzz around the campaign. With their help, we sparked conversations, piqued curiosity, and generated excitement among our target audience.
The numbers don't lie, honey! With 52 IG posts, 504 IG stories, and a buzz that could rival a beehive, our Ultimune 3.0 campaign was a smashing success. We not only caught the eye of our target audience but also positioned Shiseido as the trailblazers in the digital beauty space.
But we didn't stop there. We dove headfirst into social media engagement, leveraging the power of influencers and celebrities to generate buzz around the campaign. With their help, we sparked conversations, piqued curiosity, and generated excitement among our target audience.
The numbers don't lie, honey! With 52 IG posts, 504 IG stories, and a buzz that could rival a beehive, our Ultimune 3.0 campaign was a smashing success. We not only caught the eye of our target audience but also positioned Shiseido as the trailblazers in the digital beauty space.
To add an interactive element to the campaign, we launched an Instagram
Filter Challenge. Our filters were designed to complement Ultimune III's branding, promoting facial blood circulation and embodying sleekness and modernity.
The challenge quickly caught on, with users sharing their experiences and spreading the word about Ultimune 3.0.
To add an interactive element to the campaign, we launched an Instagram
Filter Challenge. Our filters were designed to complement Ultimune III's branding, promoting facial blood circulation and embodying sleekness and modernity.
The challenge quickly caught on, with users sharing their experiences and spreading the word about Ultimune 3.0.
To add an interactive element to the campaign, we launched an Instagram Filter Challenge. Our filters were designed to complement Ultimune III's branding, promoting facial blood circulation and embodying sleekness and modernity.
The challenge quickly caught on, with users sharing their experiences and spreading the word about Ultimune 3.0.
But wait, there's more! To amp up the excitement, we got regional and global media on board to spread the word even further. The buzz was real.
But wait, there's more! To amp up the excitement, we got regional and global media on board to spread the word even further. The buzz was real.
But wait, there's more! To amp up the excitement, we got regional and global media on board to spread the word even further.
The buzz was real.
In the era of virtual events, we knew we had to go big or go home. So, we crafted a 3D wonderland for the Ultimune 3.0 launch – a space where influencers, media, and consumers could come together to explore, engage, and immerse themselves in the world of Shiseido. The event was a hit, garnering attention and leaving a lasting impression on all who attended.
In the era of virtual events, we knew we had to go big or go home. So, we crafted a 3D wonderland for the Ultimune 3.0 launch – a space where influencers, media, and consumers could come together to explore, engage, and immerse themselves in the world of Shiseido. The event was a hit, garnering attention and leaving a lasting impression on all who attended.
In the era of virtual events, we knew we had to go big or go home. So, we crafted a 3D wonderland for the Ultimune 3.0 launch – a space where influencers, media, and consumers could come together to explore, engage, and immerse themselves in the world of Shiseido. The event was a hit, garnering attention and leaving a lasting impression on all who attended.
The production team worked tirelessly behind the scenes to bring the vision to life, pushing the boundaries of virtual events and setting a new standard for beauty launches. And when the curtains finally rose on the big day, it was nothing short of spectacular – a testament to the power of innovation and creativity in the digital age.
The production team worked tirelessly behind the scenes to bring the vision to life, pushing the boundaries of virtual events and setting a new standard for beauty launches. And when the curtains finally rose on the big day, it was nothing short of spectacular – a testament to the power of innovation and creativity in the digital age.
The production team worked tirelessly behind the scenes to bring the vision to life, pushing the boundaries of virtual events and setting a new standard for beauty launches. And when the curtains finally rose on the big day, it was nothing short of spectacular – a testament to the power of innovation and creativity in the digital age.
In the end, our journey with Shiseido Ultimune 3.0 was more than just a successful campaign – it was a testament to the power of creativity, innovation, and strategic thinking. By overcoming obstacles, embracing challenges, and pushing the boundaries of traditional marketing, we not only achieved our objectives but exceeded them, leaving an indelible mark on the Singapore beauty scene.
In the end, our journey with Shiseido Ultimune 3.0 was more than just a successful campaign – it was a testament to the power of creativity, innovation, and strategic thinking. By overcoming obstacles, embracing challenges, and pushing the boundaries of traditional marketing, we not only achieved our objectives but exceeded them, leaving an indelible mark on the Singapore beauty scene.
In the end, our journey with Shiseido Ultimune 3.0 was more than just a successful campaign – it was a testament to the power of creativity, innovation, and strategic thinking. By overcoming obstacles, embracing challenges, and pushing the boundaries of traditional marketing, we not only achieved our objectives but exceeded them, leaving an indelible mark on the Singapore beauty scene.
Outcomes:
The campaign was highly visible in the market to the targeted audience
Visual of the campaign shot position Shiseido as a top-of-mind brand
New conversion of the target audience
Brand positioned to forefront in tech / digital brand through Virtual space creation
Outcomes:
The campaign was highly visible in the market to the targeted audience
Visual of the campaign shot position Shiseido as a top-of-mind brand
New conversion of the target audience
Brand positioned to forefront in tech / digital brand through Virtual space creation
Outcomes:
The campaign was highly visible in the market to the targeted audience
Visual of the campaign shot position Shiseido as a top-of-mind brand
New conversion of the target audience
Brand positioned to forefront in tech / digital brand through Virtual space creation
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Your end-to-end Marketing Solution
Our Subsidiary
Interactive Digital Technology Solution
Branding, Content & Production Studio
© Copyright 2024 DFW Creative. All Rights Reserved
How We Made The ‘Unthinkable’ Happened! A Journey of Shiseido Ultimune III Launch
Client:
Shieseido Ultimune III Launch
Services:
Event Management, Metaverse
